language is powerful

http://blogs.thegospelcoalition.org/justintaylor/2016/01/28/how-donald-trump-uses-language/

Here is a fascinating (if you like this sort of thing) and insightful video breaking down the way Donald Trump communicates (don’t be scared, it’s only 6 minutes).

I’ve wanted to do this sort of thing for months, but I’m so glad someone else did.

Language is a powerful tool. As Donald himself has said, “I have the best words.” That may be debatable. Nevertheless, he skillfully and successfully closes the sale with his listeners, regardless of how shallow and superficial what he said actually is.

Repetition. Simplicity. Punch. Questions and commands. These are just a sample of his favorite techniques to earn our agreement. Check it out for yourself.

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